Website Audit

Usability

Optimization will enable your visitors to more easily browser your site to find the content they are looking for, and reduce the percentage of visitors leaving your site prematurely. Usability involves an analysis of duplicate content, reachability of content and exit pages.

Site Speed

A faster site can lead to higher search engine rankings as well as a better experience for your visitors, leading to higher volumes of traffic. We look at the number of http requests, unused CSS selectors, Javascript & CSS compression, optimized images, javascript at the bottom of the page, leveraging of browser caching, empty href/src and many more ways to boost the speed of your site. Reputation involves the page rank of your site, which directly affects your position on search engines, and how to improve it.

Compatibility

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SEO

Following on from the above, we optimize your site for SEO by looking at effective redirects, finding and fixing links that lead to 404's (non-existant pages), content that is too short, number of the links, image descriptions, meta tag usage, depth of important content, title tags, h1 tags, duplicate content, sitemaps, robots.txt and many other various ways to improve your websites SEO.

Reputation

Reputation involves the page rank of your site, which directly affects your position on search engines, and how to improve it.

This also involves a look at your competitors page rank and how much work is needed to outrank them.

Landing Page Optimization

An important aspect to get right is optimization of your landing pages. Visitors who find your site through search engines will not always see your homepage first, so it is important to identify common landing and pages and optimize them accordingly so they perform the best they can.